ARVIND RETAIL STORE , INDOR

The Arvind Store at Indore is part of the retail chain outlets of Arvind Ltd. for selling its fashion wear and fabric of its own brand and for international brands, with which they have marketing tie up. The traditional system of counter for showing fabric is replaced with contemporary table design with white corian surface and polished wooden base surrounded with modern wooden chairs covered with traditional fabric.

The product shelves are placed along the wall interspersed with graphic display of the brand. Each brand is displayed with its unique marketing guideline forming a collage representing international brands. Trial rooms and services are provided on back side. To highlight the products, the overall concept of the store is conceived as a white canvas highlighted with appropriate illumination.